Saturday, October 9, 2010

Advertising Agency Account Executive - A Job Description

Presented in this article is a brief yet helpful job description of an advertising agency account executive. Listed here are some of the objectives, duties, and other responsibilities of an account executive. In essence, his function is vital in keeping an excellent relationship between his agency and his client. But explicitly speaking, he can have the following objectives: to work as the link between the client and the creative team to guarantee that the desires and goals of the clients are met; to handle the pitch to his client and client's ad budget; to converse clearly with his clients, both orally and non-orally; to be able to keep a well-organized work plan and space. He should be able to work in longer working hours in order to meet deadlines. An advertising agency account executive should have no problems regarding traveling for he has to get to the clients when needed.

An advertising agency account executive must be able to work with a multiplicity of people and must possess a wide array of skills to be able to carry out the job. A person must not confuse this job to a job in the creative team. He is the one that handles the budget of his client and pitches the sales of the ideas of the creative team. He is actually a part of the marketing section but has the additional aim of helping to get the agency's ideas to the clients and ensure that the clients are contented and fulfilled. But keep in mind that he should be able to manage more than one client at time. But this would require a certain level of experience and skill.


Source: http://ezinearticles.com/

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